During his career as the publisher of a Vietnamese newspaper, Yen Do would frequently buy articles from writers even if he never intended to use them--just because he knew how badly they needed the income. For that reason, Yen would sometimes pay a triple fee to freelance writers. And for the same reason, he typically wouldn't fire the occasional incompetent employee. Yet today, more than a quarter century after Do founded his newspaper, it continues to thrive. In fact, it is growing at a time when many national mainstream newspapers are bemoaning declining subscription numbers. With a daily circulation of more than 17,000, the California-based "Nguoi Viet Daily News" is the longest-running Vietnamese newspaper in the United States. "Nguoi Viet" has a staff of 50 and is distributed as far as Australia, France and Russia. This article discusses the history the newspaper and its founder, Yen Do, who was honored with a lifetime achievement award by the Asian American Journalists Association in 2001.