NotesFAQContact Us
Collection
Advanced
Search Tips
Back to results
Peer reviewed Peer reviewed
ERIC Number: EJ399999
Record Type: Journal
Publication Date: 1989
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
The Use of Vivid Stimuli to Enhance Comprehension of the Content of Product Warning Messages.
Kelley, Craig A.; And Others
Journal of Consumer Affairs, v23 n2 p243-66 Win 1989
Two levels of vividness and three levels of motivation were measured in reactions to product label warnings. Vivid product warnings proved to be an effective tool to communicate the hazards associated with product use. (JOW)
Descriptors: Adult Education, Advertising, Consumer Education, Consumer Protection, Retention (Psychology), Visual Stimuli
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A