The "raw data" that aesthetics is meant to explain is the aesthetic experience. People have experiences that they class off from other experiences and label, as a class, the aesthetic ones. Aesthetic experience is basic, and all other things aesthetic--aesthetic properties, aesthetic objects, aesthetic attitudes--are secondary in their importance to aesthetic experiences. This author contends that, indeed, aesthetic experiences and aesthetic analyses are different. They are each at different times the focus of philosophical aesthetics. The latter is purely a philosophical enterprise. The former is frequently, although certainly not always, studied from both the viewpoints of philosophy and psychology. Today, for the twentieth century, and for much of the nineteenth, the trend has been toward focusing, as the core to philosophizing about aesthetics, on aesthetic experience, and to do so in a way that incorporates a psychological perspective. The point of this essay is to highlight the difference between the judgment-oriented approach and the experience-oriented approach, and to enhance that focus by examining many of the various sorts of experiential factors that are as much a part of an aesthetic experience as any other experience one may have.(Contains 13 notes.)