This paper describes the experiences with marketing, a new concept at the Library at the University of South Africa (Unisa), which is the largest university in South Africa and one of the largest distance education institutions in the world. Following a discussion of marketing of the tertiary library and the service marketing triangle…

Describes developments in the United Kingdom's Royal Society of Chemistry's Library and Information Centre that has changed from a professional and learned society library into a business center. Development of a priced information service, electronic sources of information including online databases and the Internet, and marketing and promotion…

Describes how recent technological developments have changed the way that information is stored, managed, and accessed and suggests that the impact of the Internet has created a need for public libraries to realign their position in the information marketplace. Addresses challenges facing public library directors in marketing, fund-raising, and…

Discusses digital library planning in light of Internet commerce and technological innovation in marketing and customer relations that are transforming user expectations about Web sites that offer products and services. Topics include user self-sufficiency; personalized service; artificial intelligence; collaborative filtering; and electronic…

This annotated bibliography provides a selected list of marketing reference sources for undergraduate and graduate business students interested in marketing and related topics. All sources listed are available in the Reference Department at the University Library at the University of Rhode Island Kingston campus. Most sources, with the exception…

Discusses how the Internet can be a valuable new fund-raising tool for libraries and other non-profit organizations. Topics include designing effective Web pages, the use of e-mail, and the use of permission marketing to build a constituency. (Author/LRW)

Explains EEVL (Edinburgh Engineering Virtual Library), a gateway to Internet resources in engineering that was developed to improve access to networked engineering information for United Kingdom users. Design and implementation of the Web site, classification of resources, evaluation, use statistics, marketing, and future possibilities are…

Far more people are familiar with their local public or college library facility than their library's website and online resources. In fact, according to a recent survey, 96% of Americans said they had visited a library in person, but less than one-third have visited their online library. Since everyone agrees that online library resources are…

These Guidelines constitute the third edition of the International Federation of Library Associations (IFLA) "Multicultural Communities: "Guidelines for Library Services." This revision follows the IFLA Section of Library Services to Multicultural Populations' "2006-2010 Strategic Plans": to review and revise the…

Some faculty and administrators naively believe that undergraduates come to campus as information literate individuals since these students know how to use computers and the Internet. Yet, as librarians, they know that there is more to IL than surfing search engines, IMing, and word processing. So marketing IL becomes a very important task. This…

Blogs and the whole gamut of interactive, Web-based tools are redefining how we connect with people and content on the Internet. This is the widely discussed next step known as Web 2.0, a truly revolutionary concept in which pervasive interactivity, where multitudes of users online actively exchange or contribute content, will transform the very…

The surprising success of Live Homework Help, a product of Tutor.com unknown to libraries before 2001, is in very large part owing to the company's effort to understand library funding and help libraries tap into all kinds of potential funding sources. The story is a model for partnerships between other companies and libraries. For the people of…

Sometimes a simple idea, such as selling gel bracelets that say "Libraries Matter" to raise money, can spark something much bigger. In this article, the authors explain how their Libraries Matter campaign grew beyond their own regional system to cover their whole state and eventually other points around the globe. This successful…

This proceedings volume contains 68 papers. Subjects addressed include: access to information; the future of information managers/librarians; intelligent agents; changing roles of library users; disintermediation; Internet review sites; World Wide Web (WWW) search engines; Java; online searching; future of online education; integrated information…

Purpose: The purpose of this paper is to provide an overview of The Bridging Worlds Conference which was held in October 2008 in Singapore. Design/methodology/approach: One of the main topics the National Library Board of Singapore, the organising party, wished to address was the roles cultural institutions, such as libraries, may play in…