In 1972 the School Breakfast Program was revised and made available to all schools in the country. The program also provides meal subsidies, surplus commodities, and equipment money. This guide is designed to help community members become aware of the programs and their benefits and to organize local school lunch and breakfast campaigns. The guide describes the operation of the programs, the importance of a State Plan of Child Nutrition Operations in expanding the programs, and the nutritional requirements of the programs. Techniques are outlined for organizing a local school breakfast campaign. Some arguments and solutions are suggested for dealing with principals, superintendents, or school board members opposed to school food service programs. The appendices contain forms to assist school breakfast committees. Also included are the addresses of state education agencies and U.S. Department of Agriculture regional and national offices. (MLF)