The authors explored the influence of role induction on men's perceptions of career counseling and attitudes toward seeking professional help. Two separate role inductions were presented to 268 male college students; the first discussed holistic career counseling, and the second integrated a discussion of male gender role socialization. Results demonstrated that participants who viewed the holistic role induction reported greater valuing of career counseling when compared with a control group. However, results indicated no difference in perceptions of career counseling between a holistic career counseling role induction and one that included socialized male perceptions of counseling. (Contains 2 tables.)