The article discusses a vast river of data or information and creating a context in which the information makes sense and can be understood. As technologists, they have this kind of awkward responsibility to deal with social context. In order to provide value to their organizations, they need to understand the messy activity of groups of people using and exchanging information, as well as understand all of the not easily specified results. This article talks about experience and the learning substrate for students who are affected by having a private versus a semi-private versus a public space. The space between--between the raw technology and the new tools, between the way that things have traditionally been done and the way that things can possibly be done, between the offline and the online--causes the most tension but also offers the most opportunities. To find the most value in this space, they need to think about their knowledge topography, their information landscape, in the same way that an urban planner thinks.