Athletic training faculty seeking tenure and promotion, or simply undergoing an annual merit review, may need an understanding of the impact of their scholarly work. To that end, citation counts are frequently used as a measure of impact that a journal article has had in a given discipline. As compared to the simple quantity of publications, the number of times a work is cited is often used as an accepted measure of quality of one's contributions. For quite some time the Thompson Reuters Web of Science was one of few practical ways to obtain citation counts. However, there are now several options for faculty including Elsevier's Scopus Web Site and Google Scholar Citations. With the advent of these new technologies, faculty members now have options for obtaining data on the extent to which their work is cited by others. This article explains how to use the Google Scholar Citations platform and summarizes additional information it provides to an author in addition to citation counts. The article also provides information comparing the aforementioned databases. (Contains 1 figure.)