This article examines data collected from an ethnographic research project conducted with 56 gang-associated Latino youths ages 15 to 21 from 2007 to 2009. The objectives of the study were to examine how poor Latino gang-associated youths perceived schooling and policing and to find out if the research process could promote educational aspirations among this population. Data from extensive observations, focus groups, interviews, and workshops with gang-associated youths at a continuation high school, a community center, and on the streets are presented. These young people encountered a multitude of negative interactions with authority figures on a daily basis. These adversities impacted their views of future outcomes: Many attributed having dropped out of school to negative treatment. Based on preliminary findings, I collaborated with the community in an attempt to help these young people reintegrate into school and the community. As a group, we implemented a mentoring program, a gender-specific workshop series, a community-college awareness program, and a once-a-week workshop series with "shot-callers" (the influential leaders of the gang). In this article, I specifically focus on the outcomes of this action research with street-oriented youths and the methodological approach involved in undertaking such an endeavor. I find that, what I call, a "public relations" approach facilitated the transformation process in some youth. (Contains 7 footnotes.)