Peer reviewed
Direct linkERIC Number: EJ867637
Record Type: Journal
Publication Date: 2009
Pages: 10
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0010-0889
EISSN: N/A
Athletics, Applications, & Yields: The Relationship between Successful College Football and Institutional Attractiveness
Jones, Willis A.
College and University, v85 n2 p10-19 Fall 2009
This study examines the impact of fielding a successful college football team on institutional popularity using a dependent variable (admissions yield) and an independent variable (bowl game television rating) which have been unexamined in previous research on this topic. The findings suggest that college football success is correlated with a small but statistically significant increase in institutional popularity. (Contains 3 tables.)
Descriptors: Higher Education, Campuses, Institutional Characteristics, Reputation, College Athletics, Team Sports, Success, Predictor Variables, College Choice, College Applicants, Peer Acceptance
American Association of Collegiate Registrars and Admissions Officers (AACRAO). One Dupont Circle NW Suite 520, Washington, DC 20036. Tel: 202-293-9161; Fax: 202-872-8857; e-mail: pubs@aacrao.org; Web site: http://www.aacrao.org/publications/candu/index.cfm
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
