This study examined whether negative stereotypes about feminists serve as a barrier to self-identifying as a feminist. College women were exposed to positive stereotypes about feminists, negative stereotypes about feminists, or were not exposed to stereotypes about feminists (control condition) in a between-participants design. Women who read a paragraph containing positive stereotypes about feminists were twice as likely to self-identify as feminists as women in the control condition or the condition in which they read a paragraph containing negative stereotypes about feminists. Women exposed to positive feminist stereotypes had greater nontraditional gender-role attitudes and performance self-esteem compared to the no-stereotype-control condition.