If the resort city of Anaheim, California, home of Disneyland and its "imagineers," marked a departure from the urban reality of the typical American Library Association (ALA) annual conference, it was impossible, at this 2008 meeting, to avoid urgent library issues. How do libraries maintain their value and cultural presence as users turn to the Internet? How do library products and library catalogs change? The emergence of such products as EBSCO's simplified interface and the social discovery service BiblioCommons signal change, as does ALA's $1 million grant from the Verizon Foundation, which also sponsored the conference's first-ever gaming pavilion, to study the impact of gaming on literacy. The buzz about digital downloads of books, audiobooks, and DVDs was louder than ever, even as books on paper dominated publishers' booths and programs. In this article, the authors report on the ALA 2008 conference and discuss the need for library "imagineering" on creating new catalogs, engaging users, and navigating technology.