The "New Environmental Paradigm" or NEP appears to have gained considerable popularity in academic and intellectual circles, as well as among many college students; however, very little is known concerning the degree to which the general public has come to accept the ideas embodied in it. Thus, although there have been dozens of studies of environmental attitudes, they have generally focused on pollution, population or natural resources, rather than the newer and broader issues of limits to growth, steady-state economy, etc. Consequently, the purpose of this paper is to report a preliminary effort to determine the extent to which the public accepts the content of the NEP and, in doing so, to develop an instrument to measure the New Environmental Paradigm. The evidence suggests that the proponents of the NEP may have been more successful in getting their message across to the public than has generally been imagined. (Contains 1 table and 12 notes.)