This article examines and analyzes Semco, a company that changed the way it viewed and treated its workers for the better. It is the contention of Semco's CEO, that at most large corporations "everyone is part of a gigantic, impersonal machine, and it is impossible to feel motivated when you feel you are just another cog. Human nature demands recognition. Without it, people lose their sense of purpose and become dissatisfied, restless, and unproductive" (Semler, 1993, p. 109). At Semco, employees were no longer just faceless drones acting as machines would. By putting more power and decision making in the hands of their employees, the company became very successful, as it was more efficient and flexible. Workers also reaped the rewards of significantly increased control and decision-making power. This improved their lives financially and personally, as they were better able to deal with stress.