With faculty changing instructional practices to take advantage of customizable, focused content (and digital delivery of that content), many people assume that digital distribution is the answer to bringing the costs of course content delivery in line. But the picture just isn't that simple. A wide continuum of options is available to faculty and institutions willing and able to change their instructional practices that favor a marketplace solution. By first identifying what the student should learn, an instructor can more appropriately value the content to help students reach those outcomes. The source of these materials can be the traditional for-profit publishers, the start-up companies that privilege the interface through which to construct the learning cycle, libraries, outputs from the minds and processes of the open courseware community--or a combination of these. As people move forward in redeveloping the learning materials package to take advantage of the digital options available to them, they should celebrate the diversity of solutions that have emerged and, ideally, wrap them in common and open standards. The author contends that if people focus on learning outcomes first, they will see a high value-to-price ratio for learning materials--digital or print.