The objectives, strategy, and methods recommended for future urban 4-H programs are discussed. Specifically explored are the major factors in society that influence the establishment of objectives for these programs, namely: the American democracy, the nature of man, and the external and internal social forces within our environment. Extension agents, in their commitment to expand the youth segment of the Cooperative Extension Service, must also consider other factors as they develop their own objectives. The future of the "4-H in the 70's" program rests within each extension professional to: clarify policies; Create awareness and understanding; reduce limitation myths; encourage creativity; provide recognition and self actualization; stretch values; and create involvement. (LS)