ERIC Number: EJ613207
Record Type: CIJE
Publication Date: 2000
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0147-877X
EISSN: N/A
Private Sector Thinking Saves Park U.
Breckon, Donald; Gibb, John
Business Officer, v34 n1 p32-34,37-39 Jul 2000
Recounts the restructuring and resulting survival of Park University (Missouri) over the last decade. A process of evaluating the university's competitive strategy resulted in changes in tuition pricing; development of the Park School of Distance Learning, which serves primarily military installations; minority student marketing; and development of the university's non-core real estate for commercial purposes. (DB)
Descriptors: Distance Education, Educational Finance, Financial Exigency, Higher Education, Institutional Survival, Minority Groups, Private Colleges, Private Sector, Real Estate, School Restructuring, Strategic Planning, Student Recruitment
National Association of College and University Business Officers. 1110 Vermont Avenue NW Suite 800, Washington, DC 20005. Tel: 800-462-4916; Tel: 202-861-2500; Fax: 202-861-2583; Web site: http://www.nacubo.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
