Three focus groups of ninth-grade Mexican American students explored the factors contributing to a pro-college culture. The students participated in the federal initiative program called "Gaining Early Awareness and Readiness for Undergraduate Programs." Analysis revealed specific student, family, peer, and school personnel influences toward a pro-college culture. The focus groups allowed for examining differences between the groups of students at varying risk of not attending college. Implications for school personnel are discussed. (Contains 1 table.)