Teaching, research and service are the three conventional elements of academic practice, recognised on an international basis. However, evidence suggests that academic practice is rapidly disaggregating, or "unbundling", as a result of a variety of forces including the massification of national systems, the application of technology in teaching and increasing specialisation of academic roles to support a more centralised and performative culture. This article will present an analysis of these changes linked to the emergence of the "para-academic": staff who specialise in one element of academic practice. This includes the "up-skilling" of professional support staff and the "deskilling" of academic staff. The implications of this change for the quality of the student experience and the sustainablity of academic citizenship are considered. (Contains 2 figures.)