After watching an instructional film informing that only 26 percent of today's college students do the reading for their courses, the author announced to a colleague that she gives reading tests; the colleague looked at her with what seemed a mixture of shock and pity. Indeed, the video in no way suggested that instructors compel students to read; instead, it implied that they must accept students' aversion to books and find a more palatable way to deliver information to them. In this article, the author contends that contrary to conventional wisdom, students won't just read challenging books, they'll be invigorated by them.