This self-instructional learning packet is one part of a competency-guided program for instructional supervisor preparation developed by the Special Education Supervisor Training (SEST) project. This packet deals with the task of promoting a favorable public image of school programs through effective use of the news media. The packet consists of five sections that focus in turn on dealing with the news media, preparing news releases, planning television interviews, preparing newsletters and other informational publications, and planning and writing speeches for delivery by school officials. Each section begins with a list of specific learning objectives, then presents a number of simulated inbasket materials that illustrate the various responsibilities of the public information coordinator for a school district. Included at the end of each section is a short quiz designed to assess the user's grasp of the key concepts presented in that section. (JG)