At each Association for Business Communication (ABC) conference the authors have attended in the past 2 to 3 years, the many presentations focusing on social networking, blogs, wikis, and various Web 2.0 technologies have captured their attention. They welcome the wonderful, new communication tools that increasingly allow people to communicate and collaborate more effectively. However, they take what may be perceived as a contrarian view--they think the rush to and prioritization of Web 2.0 technologies in place of Web 1.0 technologies is premature for undergraduate business communication courses. In this article, the authors suggest that business communication instructors routinely answer three foundational questions before deciding to adopt communication technologies for classroom use, either as a means of instruction or as components of learning activities. They stress that educators should adopt these technologies in a measured way--asking the questions that help them determine to what degree they prioritize newer communication media and the degree to which classroom use of newer media supports a unique business communication identity.