West Liberty State College (WLSC) is a baccalaureate-general state college situated on 290 acres in the village of West Liberty, West Virginia. In the fall 2002 semester, the College reported an enrollment of 2,571 students. The College contains four academic units: the School of Business Administration, the School of Education, the School of Liberal Arts, and the School of Sciences. WLSC confers four bachelor's degrees within 10 departments and 24 programs/specializations. This article examines the integration of general education skills and knowledge into the major fields of study at WLSC with a specific focus on the School of Business Administration. Assessment of general education goals in the Business program and the development of a Primary Trait Analysis instrument to measure general education outcomes in this field of study are discussed in this paper. (Contains 4 tables.)