Adolescents face complex dilemmas such as challenging issues of identity and self-concept, and struggles with building and maintaining relationships. These issues must be embraced in the art classroom. This Instructional Resource will focus on the concept of brand--connecting visual art, marketing, and psychology--and center on ideas found in the work of contemporary artists Laurie Hogin, Siebren Versteeg, Brian Ulrich, and Hank Willis Thomas. These artists had their work featured in the museum exhibition Branded and On Display, organized by Krannert Art Museum at the University of Illinois at Urbana-Champaign, curated by Judith Hoos Fox and Ginger Gregg Duggan (see KAM Traveling Exhibitions, n.d.). This exhibition explored how contemporary artists see the role of consumers and the effects of mass marketing (see Cook, Duggan, Fox, Otnes, & Scott, 2007).