Scholarly books with "identity" and "culture" in the title have loomed large on academic publishing lists for several years. Scholarly books with "Sinatra" in the title are a more recent phenomenon. Despite his six-decade career as the Voice (the 1940s), the Chairman of the Board (the 50s and 60s), and Ol' Blue Eyes (the 70s through his death, in 1998), academic interest in Sinatra long lagged behind the fascination with, say, Elvis or Madonna. The author looks at Sinatra's life and discusses why scholars in a variety of disciplines have taken an interest in him.