Communication instructors have long insisted on the importance of audience adaptation. But they have said less about (a) the dimensions along which adaptation might proceed or (b) how a student might learn the art of adapting. In this article, I contribute toward addressing these two deficiencies. I suggest a dimension for adaptation - the value…

Audience analysis is essential for creating successful messages across communication fields. The audience persona is an effective tool for understanding the characteristics and needs of a target audience. Through this unit activity, students experience the process of persona development, build skills in data collection and analysis, and gain…

Students are challenged to write papers and give oral presentations across disciplines. Yet, the audience for students often remains the same: college personnel and classroom peers. Communication classrooms are ideal places to learn about and practice audience adaptation, specifically modifying content for different audiences, contexts, and…

While understanding the concept of audience is an important step in learning to write, few studies have explored how student writers conceptualize audience in academic and nonacademic settings. This dissertation explores how college students enrolled in a first-year composition course conceptualize and operationalize audience and examines how the…

The purpose of this article is to explore the use of authentic audiences in higher education to support undergraduate learning. To explore the results of integrating authentic audiences in higher education, we present a collective case study in which the use of authentic audiences was employed in separate undergraduate courses at two different…

This study investigates Chinese audience perceptions and reactions to American advanced learners of Chinese delivering domain presentations. Drawing on video recordings of the Chinese Flagship students' Master's thesis defenses, the research focuses on the question-and-answer (Q&A) sessions, where Chinese audience members ask questions and…

Effective communication is at the heart of good teaching, and one of the central tenets of effective communication is to know your audience. What often gets less attention is the need for good teachers to know "themselves" and consider how they are the same, or different from, their students. To build supportive relationships with…

Based on the purpose of improving the communication power of the computational intelligence short videos of China Communist Youth League, this paper takes six typical computational intelligence short video IDs and their popular computational intelligence short videos of the Communist Youth League at the provincial level as the research object…

Learning-by-teaching is a generative learning strategy in which students are asked to teach what they are learning to others (Fiorella & Mayer, 2015). In this study, college students watched a multimedia lesson on chemical synaptic transmission with instructions that afterward they would explain the materials by making a lecture video…

As a science teacher and youth minister from a predominantly white evangelical community in rural Appalachia, I have had many opportunities to teach the science of global warming to climate change deniers. In this manuscript, I share some of the lessons I have learned to make my presentations less contentious and help those I teach be more…

Journalism stakeholders increasingly believe that they need to better understand the news audience to accomplish their goals. Our study explores the extent to which this "audience turn" has unfolded in the education of future journalists. Drawing on data collected from course syllabi from leading journalism schools throughout the United…

We evaluated audience control over children's honest reports using a reversal (ABA or ABAB) design. Four typically developing children performed a computer game in which they had to shoot a target and then report on their performance during and at the end of each session. Baseline assessed the accuracy of their reports in the absence of an…

We studied three novel approaches in environmental science communication for experts: gamification, virtual reality, and art-based scenario workshops and analyze participants' perceptions through qualitative interviews and a survey. Four dimensions emerged from the interviews: "enjoyment," "usability," "sociability,"…

When an audience member becomes immersed, their attention shifts towards the media and story, and they allocate cognitive resources to represent events and characters. Here, we investigate whether it is possible to measure immersion using continuous behavioural and physiological measures. Using television and film clips, we validated dual-task…

In this study at a research-intensive public university, a group of eight instructors across a range of disciplines designed a writing assignment in which students (n=104) chose to write to one of three audiences--the teacher, a novice, or an adjacent expert. Students were then asked to complete a questionnaire that included open-ended questions…