A Longitudinal Study of High School Opinion Leaders for USAF Panel.

McCleneghan, J. Sean

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Peer reviewed

ERIC Number: EJ169601

Record Type: Journal

Publication Date: 1977

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

A Longitudinal Study of High School Opinion Leaders for USAF Panel

McCleneghan, J. Sean

Journalism Quarterly, 54, 2, 367-61, Sum 77

Describes research leading to a methodological model designed to help the United States Air Force Directorate of Advertising identify "opinion leaders" on high school campuses in order to focus a pro-Air Force advertising campaign. (KS)

Descriptors: Advertising, Leadership, Public Relations, Social Science Research, Student Attitudes, Student Characteristics, Student Recruitment

Publication Type: N/A

Education Level: N/A

Audience: N/A

Language: N/A

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

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