This pamphlet provides American Institute of Physics (AIP) member society officers with information on science public information (PI), particularly those officers of scientific organizations and universities located in smaller communities where it may be hard to get direct assistance from centralized PI offices. Chapter I provides some general guidelines, including what kinds of material to supply to media people. Chapter II discusses the news release, considering the quality of releases and how the form of a release sent to the print media might differ from the form used for a radio station or network, or a television station or network. Chapter III offers suggestions on preparing for and conducting a news conference. Chapter IV is addressd to the individual who seeks publicity for a new research development. Suggestions for notifying the media and speaking on television are offered. Chapter V is addressed to the individual scientist or expert who is approached by the local media. Additional comments on television coverage, the role of PI offices when media approach scientists, and comments on establishing ground rules are provided. Chapter VI presents a list of "don'ts" covering faults which editors complain of most frequently. Sample news releases are included in appendices. (JN)