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Download full textSepstrup, Preben; Olander, Folke – 1986
This paper presents a self-contained summary in English of the results of a research project conducted for the Nordic Council of Ministers to define problems, advantages, and disadvantages of the electronic dissemination of information for consumers, and to determine whether consumer organizations should adapt their information activities and…
Descriptors: Advertising, Behavior Theories, Consumer Education, Databases
