This article describes the growth of demand in online learning in Latin America and the expansion efforts made by Texas-based Whitney International to fill such niche. Whitney is a newcomer to a growing group of for-profit players that spot unmet demand for higher education in Latin America. Founded in 2005, it began its distance-learning courses only this year, after raising $36-million from investors for new ventures worldwide. Eventually Whitney aims to blanket Latin America through alliances with other small, mostly lower- to middle-tier private institutions, especially those offering associate and bachelor's degrees in high-demand areas like engineering, marketing, and business administration. By the end of this year, the company expects to enroll at least 40,000 students in distance-learning classes in Latin America. It hopes to double that number by the end of 2009.