Peer reviewedERIC Number: EJ442419
Record Type: Journal
Publication Date: 1991
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1049-6491
EISSN: N/A
Consumer Motivation: A New Focus for Rebate Redemption.
Tat, Peter K.; Cornwell, T. Bettina
Journal of Promotion Management, v1 n1 p21-39 1991
A study of 220 users and 198 nonusers of manufacturers' rebates found 3 motivational factors that predicted use: (1) consumers' price consciousness; (2) perceived time and effort to redeem rebates; and (3) perceived satisfaction from saving money. Recommendations for more effective redemptions resulted. (SK)
Descriptors: Advertising, Consumer Economics, Consumer Education, Cost Effectiveness, Costs, Marketing, Motivation, Satisfaction
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
