This study used interaction process analysis, personal interviews, and Likert's "Profile of Organizational Characteristics" to assess the communication patterns of two television organizations in two selected corporations. By systematic observation of the two corporate executives that directed these television organizations, the study found that the philosophies of the companies and their actual communication activities differed and that the corporate leaders had similar roles but saw the importance of their roles from different perspectives. The study concludes that corporate influence (the communications philosophy of the corporate executives) is an important variable in the study of organizational communication and that the methodology used in the study is useful for exploratory research but, because it does not provide an opportunity to manipulate variables, it precludes the formulation of generalizations or causal judgments. (RL)