Answers pertinent questions about the use of corporate communication policies, based on evaluation of written policies and in-depth interviews with corporate representatives. (JC)

Provides an overview of research in corporate communication, focusing on achievements found in the international academic literature in both communication and business school disciplines. Gives three key concepts in such research: corporate identity, corporate reputation, and orchestration of communication. Advocates an interdisciplinary approach…

Describes how business organizations view the purposes and results of communication and the role of the corporate communication professional. Suggests ways to bridge the gap between academic and business worlds. (PD)

Examines the stance of the corporation as advocate and communicator of information of concern to its employees and publics and presents guidelines for organizations that are considering implementing advocacy communications. (MH)

Describes the process of designing professional writing courses in the community college curriculum. Discusses the incorporation of computer-assisted composition, reader-centered writing, adult learning styles, interviewing for information, project management, and team design into the curriculum. (MM)

Defines corporate grievance communication as feedback to the consumer in regard to a failure in the firm's goods or services and suggests guidelines for effective responses to such feedback. (MH)

Proposes a college-level elective course in advanced management communication that would teach future managers how to communicate with shareholders, the media, financial analysts, and the labor force. (SRT)

A proposal for external agencies to handle media planning and design. (Author)

A study examined the impact of a working commitment to corporate communication and corporate communication education on perceptions of management and managerial style and the more general perceptions of the organization. Subjects, 15 male mid-level managers at a large southeastern chemical plant that had in place a continuing corporate…

Analyzes the boundaries for four communications subject areas that may be taught in business schools: organizational, business, management, and corporate communications. Provides theoretical models for such an analysis of discipline boundaries and their interrelationships. (HB)

Examines the content of president's letters of high and low performing firms to discover patterns in communication strategy. Finds six recurring themes: environment; growth; operating philosophy; markets and products; unfavorable financial reference; and favorable financial reference. Finds that high- and low performing firms can be correctly…

Describes a business communication class assignment that helps students discover the assumptions and expectations of business culture, and develop the skills needed for the world of work in at least four areas: team skills; time and project management skills; use of technology to research, prepare, and present the project; and networking with…

To assess how an urban university can take advantage of its setting to design a master's program in corporate communication, a 1987 study of the master's program in corporate communication at Duquesne University of Pittsburgh was conducted. Data were obtained through a survey of 590 local communication professionals, of whom 270 responded (a…

Considers the design of corporate communications for electronic business and discusses the increasing importance of corporate interaction as companies work in virtual environments. Compares sociological and psychological theories of human interaction and relationship formation with organizational interaction theories of corporate relationship…

Offers a personal account of a loaned executive program, whereby a Southern California Edison corporate communications employee served as interim chair of Cerritos College's journalism department. Reviews benefits to the firm and the college, and lessons learned during the experience. (DMM)