This paper describes a recent program of organizational awareness and development (OAD) initiated for a university program council. It describes the nature, purposes, and objectives of OAD and its role as a third party. It also provides an example of applied communication research, divided into four phases: (1) diagnostic, (2) feedback, (3) intervention, and (4) evaluation. Each phase is discussed and a sample survey instrument is included. The paper concludes with implications for communication consultants and a copy of the actual summary report presented to the client organization. (Author/TJ)