The teaching of business ethics continues to be a topic of great concern as both businesses and business schools seek to develop effective approaches for fostering ethical behavior. Responses to this objective have been varied, and consistent empirical evidence for a particular approach has not emerged. One approach, deliberate psychological education, offers a means for extending and integrating elements of developmental theory and has proven effective in professional settings, with college students, and recently, with undergraduate business students. The authors propose that this model be considered as an effective approach for business education programs and offer suggestions for integrating this model within undergraduate business curricula. (Contains 3 tables.)