"Appreciative Inquiry" (AI) is a structured approach to visioning focused on reflection, introspection, and collaboration. Rooted in organizational behavior theory, AI was introduced in the early 1980s as a life-centric approach to human systems (Watkins and Mohr 2001). Since then, AI has been used widely within the business community; only recently has AI begun to emerge as an effective strategy within higher education. The authors believe that AI is an adaptable tool that could be readily utilized on other campus. The purpose of this article thus is to outline the basic tenets of AI, to describe how these concepts were applied at the University of Alabama at Birmingham, and to discuss the key factors that contributed to its successful implementation in a strategic visioning process.