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ERIC Number: EJ311360
Record Type: Journal
Publication Date: 1985
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Memory Processes in Media Effects.
Kellermann, Kathy
Communication Research: An International Quarterly, v12 n1 p83-131 Jan 1985
Explores the role of memory in mediating mass communication effects. Examines (1) the nature of memory, (2) issues in retention and recall of media messages, (3) methods of promoting retention and recall of media messages, and (4) implications of memory processes for mass media effects. (PD)
Descriptors: Cognitive Processes, Literature Reviews, Mass Media Effects, Media Research, Memory, Newspapers, Psychological Studies, Radio, Recall (Psychology), Retention (Psychology), Television, Television Viewing, Use Studies
Publication Type: Journal Articles; Information Analyses
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A