Twenty scholarly papers and fifteen abstracts comprise the content of the twelfth annual Brick and Click Libraries Symposium, held at Northwest Missouri State University in Maryville, Missouri. The peer-reviewed proceedings, authored by academic librarians and presented at the symposium, portray the contemporary and future face of librarianship. The 2012 paper and abstract titles include: (1) Brave New World (Laura Heinz and Carrye Syma); (2) Using Blogs to Develop Critical Thinking Skills (Ericka Arvidson Raber); (3) From Overloaded to Opportunity: The Search for a Low-Cost Interlibrary Loan Management System (Ellie Kohler and Danielle Theiss); (4) Thriving in the E-Resource Amusement Park: Using the ADDIE Instructional Design Model as a Management Framework (Galadriel Chilton and Chenwei Zhao); (5) Exposure = Impact: Library Marketing, Promotion and Branding (Rene Erlandson and Teonne Wright); (6) Using Gimlet to Improve Service at the Library (Jessica Tipton, Barry Bailey, and Mark Swails); (7) Tweet Tweet: Using Twitter for Library Marketing and Outreach (Jaleh Fazelian); (8) Library (R)Evolution: Organizational Change and Library Effectiveness (Colleen S. Harris); (9) Caught in the Act (Anne Deutsch and Brooks Doherty); (10) Giving the Users What They Want: Is Patron-Driven Acquisitions the Answer? (Buddy Pennington and Steve Alleman); (11) Streaming Video Acquisitions: Vendors, Models and Workflows (Stephanie Viola); (12) Rediscovering Relevance for the Science & Engineering Library (Patrick "Tod" Colegrove); (13) A Tale of Two Libraries: How Two Universities Prepared for the Future with Ex Libris Alma (John Ross, Heath Bogart, Rebecca Fernandez, and Daniel Winslow); (14) Information in a Dash: Painless & Penniless Statistical Reports (Joyce Neujahr and Emily Kesten); (15) 10 Ways to Google-It BETTER (Kristy Steigerwalt); (16) You've got a Friend: Attracting, Welcoming and Supporting the Adult Learner through Tailored Orientations (MaryAlice Wade and Maggie Denning); (17) Library Outreach through One Book One Community (Melissa Dennis); (18) The Zombie's Guide to Information Literacy: Reaching College Students in Non-traditional Ways (Cynthia Dudenhoffer); (19) A Reference Services Voyage: How a Small Academic Library Doubled its Reference Statistics in One Year (Danielle Theiss); (20) E-book Metadata in ILS and Discovery Tools (Lixia Zhao, Linda Wen, Donna K. Rose, and Maureen James); (21) Streamlined Workflow + McNaughton = Success! (Cheryl L. Blevens); (22) Chasing Green: An Academic Library's In-House Solution to Save Resources and Change Policy about Energy Conservation (Jeff Simpson); (23) Supporting Mobiles: It's More Than a Link and a Click (Robert Hallis); (24) User Side Open Access: The High Stakes of Open Access at Teaching Colleges (Mark Swails); (25) Auto-Populating an ILL form using OpenURL and JavaScript (Sarah G. Park); (26) Librarian-Faculty Collaboration for Student Learning (Carolyn Johnson); (27) Comparative Preferences for eBooks and Paper/Printed Books (Leila June Rod-Welch, Barbara E. Weeg, Jerry V. Caswell, and Thomas L. Kessler); (28) Managing Information: Lessons for the 21st Century (Robert Hallis); (29) Making Your Library (Pin)teresting! Using the Online Pinboard to Promote Library Resources (Marty Miller); (30) Give Them the Gift That Keeps On Giving--Providing Meaningful Tools for Student Employee Success (Joyce Meldrem); (31) We Built It, Why Didn't They Come? (Joelle Pitts, Laura Bonella, and Jason Coleman); (32) Give your Instruction a Boost of Creativity! (Benjamin Oberdick); (33) Size Doesn't Matter: Use Responsive Design to Fit On Any Screen (Roy Degler); (34) If You Build It, They Will Come: A First-Year Assessment of a Newly-Built Academic Library (Megan Donald and Stewart Brower), and (35) Copyright and Intellectual Property: Teaching Creatively (Mason Yang and Gail Flatness). An author/title index is also included. (Individual papers contain references). [Abstract modified to meet ERIC guidelines. For the 2011 proceedings, see ED526899.]