This brief examines the major findings of researchers who have investigated the behavior of voters in school financial elections and then suggests appropriate action school administrators can take to make the most of the challenge they face in securing voter approval of funds to operate the schools. Among the factors influencing voter behavior are the voter's race, level of education, age, and economic status. Among the factors apparently not influencing behavior are partisan voting habits, attitudes toward the schools, and parental status. Controversy within a district is more important than the tax rate in influencing voter behavior. Some of the most important findings and implications are that schools can no longer simply assume that the public will support their requests; taxes are not the only cause of election difficulties; "getting out the vote" must be done selectively, with special effort to attract likely school supporters to the polls; the school elections decisions are relatively permanent; schools can no longer count on the support of parents; when a measure stirs up controversy or organized opposition, it will usually be rejected; and voter alienation is a principal cause of negative voting. (Author/IRT)