Purpose: The purpose of the paper is to present an empirical study based on a trainee-oriented systemic model for training transfer. The paper examines trainee characteristics which affect the motivation to learn and transfer and determine the trainees entry behavior. Then, during the training process, the complex interactions among the trainer, the trainees and the content and method used are taken into account to assess what are here termed direct and indirect training transfer. Finally, organizational factors affecting both the training transfer and the trainee him/herself are examined. Design/methodology/approach: The authors used 44 in-depth interviews with trainees from different organizations who participated in a training program that was based on an innovative experiential training method project method. Findings: The results reveal the importance of trainee characteristics in the training transfer process and provide useful insights regarding the design and management of the training program. Originality/value: The qualitative methodology used is a strong element of this study as it provides rich information regarding the training transfer process. The research design framework, i.e. interviewing trainees one year after the training took place, revealed important factors affecting the training transfer process. (Contains 1 figure.)