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Audience Response | 1 |
Broadcast Television | 1 |
Mass Media Effects | 1 |
News Media | 1 |
Social Cognition | 1 |
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Television Research | 1 |
Television Viewing | 1 |
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Allen, Craig M. | 1 |
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Allen, Craig M. – 1988
To measure Denver viewers' parasocial tendencies (inclinations to establish vicarious relationships) with TV news personalities, a study conducted a telephone survey in the Denver metropolitan area in October and November, 1987. The study examined viewer reactions to four local stations'"news teams" and individual news…
Descriptors: Audience Response, Broadcast Television, Mass Media Effects, News Media