ERIC Number: EJ314740
Record Type: CIJE
Publication Date: 1984
Reference Count: N/A
Effective Marketing of Quality Child Care.
Caldwell, Bettye M.; Boyd, Harper W., Jr.
Journal of Children in Contemporary Society, v17 n2 p25-39 Win 1984
Identifies negative public and professional attitudes that lie beneath the contemporary negative image of quality child care. Argues that concepts and principles of marketing are appropriate for influencing parents to choose high quality services and helping ensure that supplementary care is of sufficient quality to enhance, not inhibit, the development of children. (Author/RDN)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Service Quality; Social Marketing; Target Populations
Note: Theme issue with title "Marketing Child Care Programs: Why and How."