A study explored the definition of the concept of faculty/advisor communicaton apprehension (CA), and tested an instrument to identify CA in incoming college freshmen, with a view toward retention of students. An existing interpersonal CA measure, the Interpersonal Communication Apprehension subscale of the PRCA-24 (24-item version of the Personal Report of Communication Apprehension), was altered to create a pilot instrument to measure CA associated with interacting with faculty and advisors. Data were collected from 239 undergraduate students enrolled in communication studies classes at Texas Tech University. Results indicated that the Faculty/Advisor Communication Apprehension measure was internally reliable, measured a construct that was a component of CA as a general factor, and appeared to be a valid measure of the construct that was related to but different from the four previously established components of CA. Results also indicated, however, that the measure's predictive validity as to college dropouts is yet to be determined. (Two tables are included.) (PRA)