This paper describes Project Self-Responsibility, an innovative approach to reaching African-American male at-risk students and helping them become more self responsible, self determined, self reliant, and self productive. This 1-year project involved 32 students from 1 elementary and 2 high schools in Chattanooga, Tennessee. The project utilized an "operational" self concept model. Key techniques of the project included direct teaching, modifying the environment, employing intrinsic motivation, and helping to put failure in perspective. A questionnaire with 24 open-ended questions addressing self knowledge, self esteem, and self ideal was administered. Results indicated that no project student dropped out of school during the year and that students improved in decision making skills, self knowledge, responsibility, and social attitudes. Includes 32 references. (DB)