This curriculum guide and content outline for the telemarketing specialist contains seven sections: (1) specialized telemarketing tasks; (2) telemarketing selling skills; (3) marketing tasks; (4) business-related tasks; (5) business-specific tasks; (6) personnel/human resources related; and (7) communications and minimum skill tasks. Each section includes an introduction and topics covered, purpose, objective(s), activities, evaluation, resources, content outline, and additional topics. Section 1 covers the following: telephone manners; telemarketing in relation to the firm; personal minimum skills; telephone as a marketing tool; telemarketing trends; training personnel; dimensions; marketing techniques; and telemarketing and marketing mix. Topics in section 2 are as follows: attention techniques; customer relations; customer rapport; product benefits; building rapport; handling objections; closing techniques; and appointments and call backs. In section 3 the following subjects are covered: marketing; consumer and industrial markets; competition; market development; daily calculations/sales; and inventory control. Three topics in section 4 are computer keyboarding, consumer laws, and time management. Section 5 contains the following: consumer credit; credit limits; collection procedures; and market research. Consumer behavior, goal setting, career searches, and job search techniques are dealt with in section 6. Section 7 contains communications and minimum skill tasks. (NLA)