Recognizing that the hard part of making the application of technology successful is the development of appropriate management structures and approaches, this paper reviews the research and writings of several top management and communications professionals and correlates these theories to the information technology environment on campus. Six chapters focus on: (1) The Impact of Corporate Culture on the Management of Information Technology; (2) The Change Process and Information Technology; (3) The Evolving Information Technology Organization; (4) Maintaining an End-User Focus; (5) Attention to Detail; and (6) The Importance of Fun and Celebration. Experiences of the Maricopa (Arizona) Community Colleges are included in the discussion of each of these issues. It is noted that it is through the understanding of the human factors involved that information technology professionals can successfully implement new technology in institutions, and the final chapter presents "The 10 Commandments of Information Technology" together with a brief explanation of each one: (1) remember, this is a business; (2) talk to the user; (3) understand your "customer's" business; (4) use the vendor's knowledge; (5) training is not a discretionary cost; (6) develop information technology staff with a mix of business and technical skills; (7) management issues are always more important than technology issues; (8) make every contact with the user a public relations opportunity; (9) spend time on strategy; and (10) have a good time. A corporate sponsor profile (Digital Equipment Corporation) and a list of titles in this series are included. (60 references) (DB)