ERIC Number: ED335507
Record Type: RIE
Publication Date: 1991
Reference Count: N/A
Promoting Leisure. Leisure Management Module. Operational Management Programme.
Wright, Anthony; And Others
This module on promoting leisure is intended to give an understanding of the methods that can be used to market leisure products and services and how to plan the marketing of leisure. The material is presented in a self-instructional format in seven sections. At the beginning of each section is a statement of the objectives that will be achieved as a result of working through the material that follows. Users of the module are asked to relate information given in the text to their own experience and knowledge. Where appropriate, suggested solutions to these questions are given on the opposite or following page. The seven sections cover the following: (1) the leisure customer; (2) the leisure product; (3) customer communications; (4) direct marketing; (5) sales promotion; (6) customer relations; and (7) marketing planning. (YLB)
Descriptors: Advertising, Autoinstructional Aids, Behavioral Objectives, Continuing Education, Dining Facilities, Entrepreneurship, Foreign Countries, Hospitality Occupations, Hotels, Independent Study, Learning Activities, Learning Modules, Leisure Time, Management Development, Managerial Occupations, Marketing, Needs Assessment, Planning, Postsecondary Education, Public Relations, Recreation, Recreational Activities, Recreational Facilities, Supervision, Vacations
Hotel and Catering Training Company, International House, High Street, Ealing, London W5 5DB, England.
Publication Type: Guides - Classroom - Learner
Education Level: N/A
Authoring Institution: Hotel and Catering Training Co., London (England).
Note: For related modules, see CE 058 670-680.