Although most business instructors acknowledge the desirability of having their students understand business subcultures, few of them develop such understanding in their classes. A nine-step instructional method was developed to remedy this situation. During step one the stage is set by discussing key culture-related concepts. During step two small groups of class members interpret selected business-related proverbs, maxims, and sayings and identify the underlying values and assumptions. During step three the small groups identify alternative values and assumptions from the perspective of one or more other business subcultures. Types of messages that are apt to be influenced when the values and assumptions identified in the preceding two steps are in conflict are identified during step four. At the beginning of step five, the small groups form one large group to share their deliberations and to record key information on the matrix outline that the instructor provides. During step six the instructor reviews key information about business subcultures. During step seven the students read and formulate responses to the questions that accompany a cross-cultured vignette. The students discuss the vignette-related questions in depth during step eight. During step nine the instructor presents useful generalizations about business subcultures. (Four exhibits are included.) (Author/MG)