Teachers of telecommunications, broadcasting, and especially video and film production, are best able to lead the development of computer interactive multimedia instruction. Interactive instruction exists on three levels: (1) a videotape player with rewind, fast-forward, search, pause, and play capabilities; (2) a videodisc or laser disc player with the aforementioned capabilities plus an accompanying computer capable of running simple programs; and (3) a videotape or laser disc player connected to a personal computer, thereby allowing production of interactive video programs according to the instructor's needs. It is possible for instructors who aren't familiar with computer programming to design inexpensive, innovative programs using either videotape or videodisc. Another application of interactive multimedia is in media research, specifically data gathering and data analysis. (8 references) (DB)