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ERIC Number: ED252883
Record Type: RIE
Publication Date: 1984-Nov
Pages: 10
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
The Context of Media Study.
O'Grady, Gerald
Media study is centered on composing and understanding the codes of three image-making technologies--film, video, and computer. It locates these activities within the context of the changing materials, processes, and systems of these technologies; within contemporary developments in their creative and critical practices; and within the evolution of human culture and its developing codes of communication (speech, writing, print). The following characteristics distinguish a curriculum in media study from others in the field: (1) it draws upon the insight of Jerome S. Bruner that there should be a balance between learning by enactment and learning by symbolization; (2) its focus on image-making codes means that the approach to image constructs is somewhat akin to that of linguistics to languages; (3) it situates itself on the cutting edge of contemporary development in creative and critical practice; (4) it introduces the study of the interactions between consciousness, the codes, and the extensions of their technologies into cultural forms and their historical transformations; (5) it involves the study of culture as an aesthetic form; (6) it is resolutely international in content; and (7) it prepares students to engage in resolving environmental, sociobiological, and economic issues in addition to the cultural ones. (HTH)
Publication Type: Speeches/Meeting Papers; Information Analyses
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Note: Paper presented at the Annual Meeting of the National Council of Teachers of English (74th, Detroit, MI, November 16-21, 1984).